Credit Crunch Time to Stop Marketing?

With the current economic climate, businesses have now started slashing budgets for website design, training and in particular website marketing. On the face of it, in doing so may be a sensible move. Here’s a great analogy some one once gave to me.
“Imaging you are flying an aeroplane. Suddenly you encounter some turbulence. What do you do? Switch off the Engine?, I thought you wouldn’t.”

Likewise, in such economic times, stopping your marketing budget means less awareness of your products and services and as a result, will result in fewer sales & enquiries.

What businesses are therefore better off doing is rather than stopping marketing, is to streamline the marketing. Work with your marketing company and make them aware of your concerns. They wil then be able to better help and guide you in terms of how you can continue running a campaign, continue to generate sales and enquires, but at a lesser cost. This usually simply means tightening the campaign and focusing more of the better converting campaigns, as well as suspending those marketing items which may be considered as a luxury rather than a necessity.